Finding stories about disability

This resource page offers ideas and information to weigh while you’re developing a disability-related story, plus tips for those in marketing and public relations to understand inclusion. Click on the title of the resource to access.

Why the disability community matters
An overview of recent facts, statistics and trends within the disability community that could spark story ideas for journalists and newsrooms. This presentation is by Erica McFadden, executive director of the Arizona Developmental Disabilities Planning Council.

Investigating disability issues
A tip sheet that explains important federal disability laws, plus methods reporters can utilize in investigative reporting.

Writing well about disability
This primer outlines the common pitfalls journalists fall into when writing about disability and how to avoid them by finding a newsworthy story.

How journalists can better cover disability
A Columbia Journalism Review article by Wendy Lu offers more advice on how journalists can — and should — avoid so-called “inspiration porn.”

Disability through media advocacy
This comprehensive course, unit by unit, takes students through important disability and media history, and examines how you can use advocacy to raise awareness for disability issues.

Finding ALL the Voices
HMA Public Relations’ Abbie S. Fink explains how businesses can ensure they’re including people with disabilities in marketing campaigns.

Becoming a disability adviser for your clients/organization
This presentation explores disability in media from the standpoint of a public relations professional. Developed by Abbie S. Fink of HMA Public Relations, the report includes statistics on how different audiences react to marketing with images of people with disabilities and insight on why diversity in advertising matters.